The task that kept getting put off
A prospect asks for a proposal, and the good news sits there. Writing one properly takes an afternoon, and afternoons are hard to find, so the proposal waits.
A proposal that goes out days late meets a cooler prospect, and every afternoon spent writing one was an afternoon off billable work.
A first draft that sounds like them
A Proposal Writer that starts the moment a brief comes in: reads what the prospect asked for, pulls from proposals the firm has won before, then writes.
The part that makes it work is the voice. Trained on how RSH actually writes, the first draft comes back sounding like them, so the editing that kills most AI proposals never starts.
And as with every system we build, the agent drafts and never sends. The proposal that reaches the prospect has been read and approved by a human who knows the deal. The agent removes the afternoon, not the judgement.
The shape of the build
- Tier AI Agent: one specialist doing one job, end to end.
- Reads The incoming brief, and the firm's own library of won proposals.
- Writes A tailored first draft in the firm's voice, ready to review.
- Human checkpoint Nothing goes to a prospect without sign-off. The agent drafts, it does not send.
Sent while the conversation is still warm
Proposals go out the same morning, while the prospect is still warm. The afternoons went back to billable work, and the firm is winning more of what it sends.
“Proposals were the bottleneck. The best part of an afternoon each, so I kept putting them off. Now the first draft comes back in our voice and goes out the same morning, and we're winning more of them.”
RSH Solutions · Consultancy