Marcel Headlam

Privacy

Last updated 9 October 2026

This page explains what this website collects about you, why, and what you can do about it. In short, if you sign up, I keep your email address so I can send you the weekly guide. That's all.

Who I am

This site is run by Marcel Headlam, based in London, UK. I'm responsible for your data. If you have a question or want to use any of your rights below, email marcel@theeverydai.com.

What I collect

  • Your email address, if you sign up for the weekly guide or enter your email to see your Tool Finder results. I also note where you signed up, for example which guide you were reading.
  • Your Tool Finder answers, if you use the Tool Finder. Your answers cover what you spend time on, where you use AI and how much you use AI. They also cover your budget and the tools you already have. Your answers are sent with your email address when you ask to see your kit.
  • Anonymous visit statistics. These show which pages are viewed, the site that sent you here, your browser and device type, and your rough location (country and city). The statistics come from Vercel Web Analytics, which does not use third-party cookies and does not identify you. Vercel says it recognises a visit using a hash of the request. A hash is a scrambled code, and Vercel discards the hash after 24 hours.

The site doesn't use advertising, tracking pixels or third-party cookies. The fonts are served from this site, not from Google.

Why I collect it

  • Your email address is used to send you the weekly guide, but only if you signed up for the guide or ticked the box in the Tool Finder. The legal basis is your consent, which you can withdraw at any time. Maybe you used the Tool Finder without ticking the box. Then your email is only used to show you your kit, and you won't get the newsletter.
  • Your Tool Finder answers help me understand what readers need, so I write the right guides. Your answers aren't shared with anyone.
  • Visit statistics help me see which guides are useful and fix what isn't. The legal basis is my legitimate interest in running a useful website. The statistics aren't used to identify you.

I'll never sell your email address or share it for anyone else's marketing.

Who else handles it

  • Formspree receives and stores your email address and Tool Finder answers when you send them. Formspree is based in the United States, so your email address is stored there.
  • Vercel hosts this website and provides the visit statistics.
  • The newsletter will be sent through an email service. When I start sending, I'll name the service here.

Links to Calendly take you to its site, which has its own privacy policy. Nothing from Calendly loads on this site until you click.

How long I keep it

Your email address and any Tool Finder answers are kept until you unsubscribe or ask me to delete them. Every email will include an unsubscribe link. You can also email me and I'll remove you. Visit statistics are kept as combined totals and can't be traced back to you.

Your rights

You can ask me to do any of the following things.

  • Tell you what I hold about you and send you a copy
  • Correct your data
  • Delete your data
  • Stop using your data, or stop emailing you

Email marcel@theeverydai.com and I'll reply within one month.

If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office (ICO). The ICO is the UK regulator. You can complain at ico.org.uk/make-a-complaint or by phone on 0303 123 1113. I'd appreciate the chance to put things right first, though.

Changes

If anything here changes, I'll update this page and the date at the top.